Business Practice Improvement Ideas by Bill Ringle

Web Site Promotion Ideas

Bill is always on the watch for creative ways to promote business web sites. The trouble for most busy people is that they stop short of expanding the envelope.

Here is a sampling of idea starters to help prime your creative juices:

Business Basics

• Business card
• Letterhead
• Note paper
• Post-it pads
• Note pads
• Note pad holders
• e-mail signature
• voicemail

Keeping in front of your customers and prospects

• Pen barrel
• Wall calendar
• Wallet calendar
• e-mail newsletter
• Radio ad
• t-shirt
• key chain lanier (shoe lace)
• imprint on a stress ball
• mouse pad

Showing your media savvy

• In the article blurb
• mention on all tv/radio interviews
• on your book jacket
• in your speech introductions
• include on any printed materials you distribute

Use the Net to drive more traffic to your site

• On your web pages (naturally!)
• Web banner ad on other sites
• Sponsor another web site/eNewsletter
• Join a web ring
• Contribute to a listserver discussion
• Post to a newsgroup
• Write for another web site and link back to yours

Using your products as a promotion channel

• Box art/product packaging
• All print advertisements
• Software help links
• Tech support message center

Extra special ways to "Get the message" out

• Beach banner
• Sky writing
• Public radio challenge grant
• Mouse pad
• Doormat
• Sponsor a periodical
• In the name of a contest or award
  

If you liked this list, there's more!

Follow this link if you'd like to contribute a few of your own ideas or want more information about Bill's presentations.

Bill Ringle also coaches business owners and product marketing leaders to achieve greater results with less effort. Inquire on this page about customized development programs.